At Etraana.com, we pride ourselves on our dedicated and dynamic team, each bringing unique skills and expertise to the table. Together, we strive to create an exceptional shopping experience for our customers.

Meet Chhavi and Pragya — the dynamic duo behind Etraana.com. Bound not just by sisterhood, but by a shared dream to create a fashion brand that celebrates real women, real stories, and real style.

Chhavi has been immersed in the fashion industry for over 14 years. Her journey has been one of deep learning, industry insight, and building strong connections in the world of apparel. With a sharp eye for trends and a deep understanding of what women truly want, Chavi ensures that every collection at Etraana strikes the perfect balance between elegance, comfort, and affordability.

Pragya, on the other hand, is the creative heartbeat of Etraana. A passionate designer with an intuitive flair for fashion, she lives and breathes creativity. From sketching ideas late into the night to hand-picking fabrics that speak emotion, Pragya’s love for design reflects in every thread of Etraana’s offerings.

Together, they’re not just building a brand — they’re curating a movement. A space where every woman feels confident, seen, and beautifully styled.

Welcome to Etraana — where your style story begins.